I wasn’t there when they first invented the TV. But I do recall once watching an early era black and white set before colour broadcasting began. I remember the wooden box-like set. I remember the small glass screen. I remember the single mono speaker and the big fuel tank filler cap-like channel switcher. I remember the turned cylinder legs and the flower pot permanently planted on the top. I do definitely remember that all this felt so amazingly modern. And I do not ever recall thinking that all this technology would be in for much in the way of change. Colour was not something that ever occurred to me. Yes, that little Pye set was bigger and better in every way than its predecessors that more resembled a gramophone set with a window than a Jurassic Home Theatre array. But progress felt… gradual. Not frantic. We didn’t purchase on the knife edge of fast paced imminent redundancy. We didn’t worry that what we might purchase today would become an antique the very next day.
Which is how I feel when I buy a TV these days. Which is exactly how I feel two days after installing the one I have just bought. Two days after purchase, that model has been deleted. But it was current two days before. So now, apparently, I have an antique…
But it’s not just TV’s that give me this riding-a-technology whirlwind feeling these days, And that’s not because I am some kind of grumpy technologically outpaced old man either, I might add…
This latest model Macbook Air I am using here was fresh for five days. Then Apple added USB 3. So now I am a legacy user disconnected from the world of high speed devices to which, it seems, every other Mac user now has access, except me. Now I’m stuck with USB 2.0. One day I was on the cutting edge. Now I am in the dust. Feeling like the victim of technological assault. Inadequate. Left behind. Old. Which is all very odd because before the latest Macbook update, USB 2.0 was just fine. I was happy using the equivalent of black and white TV serial bus technology. USB 3.0 was for PC users and I wasn’t one of them. And that was just fine.
Which is why, and I am sure I am not alone, so many folk are having such fun with LP records once again. Vinyl has become a concrete barricade of protection from the howling gale of technological change. We can tinker and enjoy without any fear of becoming out-of-date. Indeed, in those Jurassic vinyl grooves is a sound that even the highest end computer audio would find it hard to match. But I digress.
If you are a person subject to techno-adadequacies or insecurities of this kind, the whole world becomes a little unsettling. We seem to be tuned to the pace of being left technologically behind. Most of us know that what we have today is not going to cut it by some time mid next week. Some of us don’t care at all (to a degree that improves the closer we get to the nursing home), some are mildly unnerved. And some are in a perpetual state of panic (like those who choose to queue every time Apple releases a new iPhone).
My bandwidth of concern is pretty wide. Relishing, as I do, the technological resilience of bicycles and vinyl LP’s, I can drift off to an island of unconcern. But when it comes to computer IT, I dread every upgrade. I am, after all, that guy who bought into DCC and MD (remember those?) only to watch both music formats completely disappear within a space of two years, along with the media needed to keep that equipment in use. Go on, try to buy a Digital Compact Cassette these days. Go on. Try. I feel like I have been robbed. Dropped. Ditched. Redundant without redundancy pay. And no one cares…
All of which explains why I seem to be permanently carrying a back pack of worry around whenever I enter some kind of electronics store, or search for a new car, or search for a new ebook to download. Will I be left with unusable stuff all over again? It’s like carrying a permanent virus, or having to live with a permanent limp. All the while knowing that, really, it’s all self-inflicted and induced by the evils of modern marketing and a raging culture of consumerism. Which is why it’s so great to know that I can aways drift off to that moated barricade of bicycles and vinyl LP’s when ever I like. In that place, I can overtake anyone’s million dollar cutting-edge super car when all that oil-fuming technology trickles down to a sludge in congested city streets; and from where I can nuance away all I like to the nth degree of fidelity on my LP’s while the techno buffs are all reinventing bit rates and DAC codecs in a battlefield mess of unsettling audio attrition.
But all this presents a context through which to frame every visit I choose to make to my local bookstore, my local record shop, or even to my local newsagent. I pick up a book and find myself Amazoning the price of its ebook counterpoint for my iPad. I pick up a magazine and check out the price of subscriptions on Zinio. The latest issue of Peloton magazine is $15.99. An annual sub for my iPad is $12. Knowing these choices makes it so hard to commit. Which translates into a non- commitment to the continued existence of these stores dancing their death throes on the tipping point of relentless change. Every time I buy an ebook, my local book store is one page closer to that final closing down sale. I can’t enjoy buying the latest cycling ezine without reflecting on the abject economic disaster about to dump on my friendly local newsagent. What’s life going to be like without those local stores? Is our community to become an array of disconnected social recluses all hardwired to the internet while the village green transcends to jungle and unemployment reaches 100 per cent?
Stop the bus. It’s time to get off.
I’m done with all those awkward silences of unsaid condolence I feel whenever I visit my newsagent, bookshop or that last, assaulted record store. Is it time to become a technological recluse?
It’s hard to listen to music on my bike with a LP turntable strapped to my handlebars. I want the latest toys but want the social infrastructure of community commerce as well.
It’s hard to put my head in the sand. But I don’t want to put a knife into those gentle decent folk who run their Last Stand book/record/newsagency stores, waiting for the vultures to finally swarm the poverty of their final days.
Where do they all go in these days of 10 per cent plus unemployment and global recession? Too young to retire, too old to begin again. Do they all just go off and die? Do they all just go off to live under a bridge? What happens to the human-centred purveyors of technologies-left-behind. Who’s going to provide the spare parts for TV sets rendered obsolete when the product cycles cycle around to less than a week? Who’s going to service anything when all commerce is transacted by faceless drones in cyber space. What happens when the economic efficiency of technological improvement leaves us all unemployed? Do we only ever reflect on such things when the impacts hit us hard in the face?
Of course, the world these days is not just transmitted in black and white. Fortunately there are lots of shades of grey in between. But I do fear that it’s that grey scale that’s the real issue under assault. Are those shades reducing to a five tone scale? At one end, we have the Made-in-China globalised cess pit of the economic rationalist’s sado-massochistic perverted world view. On the other end we have us cyclists and LP lovers ignoring the assault. But in the middle are all the struggling record stores, magazine sellers and book store purveyors bleeding tears as they reconcile their tills at closing time. I can see a time when the technologies of the recent past reduce to be serviced by niche markets of residual cranks and luddites perverse in their pleasures from stuff from the past. Like readers of paper books and magazines. And cyclists eschewing the bestialities of e-motors and even stupider electronic gears. What’s the ideal market size for a niche of paper books and plastic compact discs? One store per town or one store per million of population? Who’s going to catch a plane flight to visit the nearest record store? What’s the business plan for my local newsagent these days? Or worse, for that local record store? We know that technologies get left behind (remember the Digital Compact Cassette and Mini Disc?). So stuff will fail and markets will crash. They can’t all be sustained by niche markets for the hardcore. The grey scale between no market and the global market place is going to get really thin. And we all need to consider this final point. How many local jobs will there be when the global market place has entirely diverted to an exclusive serenade between the Chinese shop floor and their faceless, country-less global corporate sponsors?
Which is why, maybe, this current post- Global Financial Crisis Crisis is a good thing after all. When the world economy slows to a crawl, the wheels of commerce slow and we get time to work out a better plan. There are some economists who have given this process a name: Creative Destruction.
Which is why, in turn, I have that unsettled feeling of impermanence and insecurity when it comes to making technology choices these days. We are in a world just like we were when black and white TV became mature. We are sitting on the edge of a great tipping point. The grey scale is about to turn into colour. Hopefully the next spectrum of our economy will be displayed in something better than VGA. Hopefully, the middle will fill out and niche markets will return to a broader base; just like the LP industry these days where more and more and ever more people are re-introducing themselves to the latest technical iterations of the good-old turntable and the latest grades of heavy weight vinyl. And, yes, as more and more people discover the whole-of-life enhancement of cycling as a wondrously steam punk synthesis of the old and the new, cycling and re-cycling all over and over again.